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  • Intention is Everything: The Making of Melville Rosé

    The phrase “Rosé all day” may feel like a trend to some, but it’s a lifestyle to many. So much so that practically every winery in California feels compelled to produce Rosé with many different varietals, in diverse environments, and with a number of intentions. One would think it must be pretty hard to set yourself apart in a sea of California Rosés, and while we don’t disagree, we do know that ours is something special. More often than not, Rosé is an afterthought or a byproduct. Ours, on the other hand, is the result of a series of careful, thoughtful, and deliberate actions…it all starts with intent.

    Intention From The Beginning

    The French word saignée (translation “to bleed”) describes one of the most common methods that winemakers use to make Rosé. In this process, winemakers bleed off up to 8-12% of red wine juice after it’s been in contact with the pomace (skins, etc.). Considered a byproduct of red winemaking, saignée’s primary function is to increase the concentration of red wines by reducing liquid from solids (think reduction sauce) and the byproduct provides the opportunity to produce a Rosé. Roughly 90% of Rosé is made in this style. We prefer to do things differently.

    Our Rosé production starts in the vineyard. By selecting specific clones (459 and Pommard), using specific pruning techniques and canopy management, our Rosé is grown before it’s made. Fast forward to harvest, we load whole clusters into the press, spin them, and then let soak on the skins for two hours (hello beautiful color!) before pressing to produce a Rosé that is wildly fresh, clean, complex, and beautiful.  Nine years later, these continue to be the hallmarks of our Rosé, and we continue to produce extremely limited amounts with the same focused intention.

    We will be releasing our 2020 Rosé of Pinot Noir, on Saturday, April 3rd (4-3-2-1!) Whether you’ve enjoyed past vintages or if you have yet to sample our Rosé, this is the perfect opportunity! Just don’t think about it too long … this summer sipper will be gone before you know it! Don’t miss out on the ultimate wine to pair with sunshine and good times. 

    If you’re lucky enough to snag yourself a bottle (or six+ for $1 shipping/10% off a case) then be sure to share it on Facebook or Instagram with #melvillemoments. We would love to see what you’re getting yourself into with our Rosé in the coming seasons!

    And remember, a lot of beautiful things can happen with time. All that has to be there is the intention.

    Be well,




    -Chad Melville (Co-Founder & Head Wine Grower)

    Estate - 805.735.7030
    Santa Barbara - 805.770.7952